This study provides insights health care organizations—payers, providers, and related companies—need to capture the attention and loyalty and improve the health of multicultural and generationally diverse Americans.
Fill out the form to download an excerpt of our women’s market research report, ”BrandRate: Personal Care”, and read the blogs below for the latest in consumer trends.
How do you target women consumers?
Women’s buying power in the U.S. was more than $6 trillion in 2019, and they are estimated to control 75% of discretionary spending worldwide by 2028. Women are also known do most of the household shopping.
Yet, most women say that brands and advertisers don’t understand them. And, like all consumers, not all women are alike. Key differences across race, ethnicity and generation impact women’s shopping behaviors.
Collage Group’s proprietary ad testing and brand ranking methodologies provide a measurement of how well brands and ads resonate with women in the New Wave of consumers, the intrinsically diverse segment of consumers aged 18 – 39. With these deep consumer insights, brands can engage women with authentic themes and stories that can drive growth for decades to come.
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The Latest in Consumer Research & Trends
To genuinely reflect and connect with multicultural consumers, brands need to lead by example and take meaningful action.
How Multicultural Consumers Want Brands to Support Change: Consumer Response to Racism & Current Events
Entering the conversation on race can be an intimidating step for your brand, but in this day and age, it’s imperative. Our latest research on current events helps you unpack this topic and provides the guidance you need to take action.
How Great Brands Confront Racism and Injustice: Panel Discussion With Leaders from Coca-Cola, Google Pixel & Walt Disney Company
Augmented by early findings from our research into racism in America, our virtual panel discussion with leaders from Coca-Cola, Google Pixel and Walt Disney Company provided powerful new insights into the actions brands need to take now.
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America’s multicultural consumers?
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency. Download the content and watch the webinar on alcoholic beverage brands for key insights.