Based on a machine learning approach, we will examine everything from messaging to casting to tone, to determine the drivers that predict highest engagement levels in diverse populations with the least probability of overall backlash. We’ll also unveil rankings of advertisements by segment.
- Machine learning methodology: Our proprietary approach identifies ad characteristics that matter.
- Comparison & rankings: Comparative ratings for a select set of brands employing different cultural strategies.
- Critical elements: What wins across multicultural and other segments, and key differences across segments.
- Growth Potential: Categories will be added to expand the size and predictive power of the database over time based on member interest.