Tag Archive for: Insurance

Car insurance is an important asset to many multicultural consumers across the U.S. As such, it’s critical for brands to understand how they choose insurance companies and their path-to-purchase.

These highlights are part of our recent work exploring multicultural consumers’ attitudes and preferences towards insurance more generally, including life insurancehome insurance, and auto insurance.

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According to the Census Bureau’s Housing Vacancy and Homeownership (CPS/HVS) survey, the U.S. home ownership rate in 2017 was 64.2%. However, this rate varies drastically when looking at home ownership rates by ethnicity.

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A 2016 study by the Life Insurance Marketing and Research Association (LIMRA), estimated that 48% of U.S. households have an average coverage gap of $200,000. This unmet life insurance need adds up to over $12 trillion in total market opportunity. So how can brands capitalize on this? We examine the roadblocks that multicultural consumers face when it comes to buying life insurance, as well as opportunities for brands to connect with them across the purchase journey – pre-purchase, purchase, and post-purchase.

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