Tag Archive for: hispanic heritage month

What Brands Need To Know About Hispanic Heritage Month 2021
Learn how American consumers prepare for and celebrate Hispanic Heritage Month.
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Holidays and occasions are focal points for many Americans. These events afford people the opportunity to express their cultural traditions and individual preferences through decorations, food and beverage, entertainment, and activities.

Heritage months are also important for brands and organizations as they present an opportunity to deepen connection with consumer segments. Hispanic Heritage Month is one occasion brands need to understand to fully capture diverse America’s attention.

Fill out the form to view a sample from our research on consumer attitudes and behaviors around Hispanic Heritage Month.

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Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience Hispanic Heritage Month. These insights allow for more efficient and effective activations that capture greater mind and market share.

Explore more connections between consumers and their attitudes towards holidays and occasions.

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How Brands can Engage During Hispanic Heritage Month
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Hispanic Heritage Month begins on September 15. It’s time to start thinking about what your brand can do to connect with these important consumers. Marketers wonder about their permission to play during heritage months and, should they choose to activate, whether consumers will respond positively.

Our latest research on Holidays and Occasions provides a deep dive into cultural and heritage months, along with 9 other occasions. Don’t miss exploring these compelling new insights and activation case studies.

Learn how this study can be applied to your brand.

KEY INSIGHTS FOR HISPANIC CONSUMERS

Hispanics celebrate their heritage month primarily through food. Pursue experiential marketing campaigns featuring food and/or educational events in the segments’ communities to highlight their value to your brand.

The most common reaction that Hispanics have to Hispanic Heritage Month activations is one of pride. During Hispanic Heritage Month, highlight historical contributions of Hispanics to America make consumers feel proud and included.

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