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We look forward to sharing our deep consumer insights with you. Below you will find additional information about Collage Group and tools, resources and solutions.

Collage Group is the leading source of consumer research, insights and best practices on America’s diverse, influential segments including:

Hispanic • Black • Asian • Gen Z • Millennial • Women • LGBTQ+ • New Wave

Consumer Research Platforms

10+ Years of Consumer Insights • 300+ Studies • 35 Original Studies Each Year • New Data 3-to-4 Times a Month

Multicultural Consumer Research

Deep dive into Hispanic, Asian & Black consumer insights compared to White consumers. Differentiate what works and doesn’t for engaging the attitudes, behaviors and values of these segments.

Generational Consumer Research

Access consumer insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Z, Millennial, Gen X and Boomer. Dive deeper into the group we call the New Wave.

LGBTQ & Gender Consumer Research

Explore consumer insights into the attitudes, behaviors and values of the LGBTQ community vs. non-LGBTQ. Dive deeper into gender identity, exploring women and other segments when available.

Parents & Kids Consumer Research

Get the insights you need to engage and activate parents and kids across race and ethnicity. Explore how culture impacts the roles that moms and dads play in their children’s lives.

Category Essentials | Consumer Research by Industry

Bi-Annual Category-Specific Reports to Help You Keep Up with Generational and Multicultural Consumer Evolution

The life of American consumers seems to have only one constant – change.

To keep up, we provide our members with timely and relevant learnings they can use to fine-tune their generational and multicultural consumer research and marketing strategies. These reports evaluate consumer attitudes and behaviors across specific consumer goods industries: