Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Fill out the form to download an excerpt from, “Multicultural Consumer Traits” and read below for all the latest insights on this segment.
Why Is Multicultural Market Research Important?
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
The Latest in Multicultural Consumer Insights
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Learn how Asian American consumers engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.