The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).
Download an excerpt from our Holidays & Occasions and Demographics & Economic Opportunity research and scroll below to see the latest consumer trends.
How do I engage LGBTQ consumers?
The LGBTQ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ market research shows that the LGBTQ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
Products & Services
The Latest in LGBTQ+ & Gender Consumer Research
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women’s consumer research.
Collage Group is incredibly excited to announce the launch of our LGBTQ+ & Gender consumer research program. Read below for additional information and stay tuned for more across the next few weeks.
From sexuality to star signs, Gen Z self-identifies in more ways than older consumers. Here’s what brands need to know to activate on the many ways America’s youngest consumers self-identify.
Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.