Hispanic Market Research

Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.

Fill out the form to download an excerpt from, Essentials of Hispanic Marketing, and read below for all the latest insights on this segment.

How Do You Market to Hispanic Consumers?

America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power. Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
Hispanic Population Growth 2022

The Latest in Hispanic Consumer Insights

Understanding Hispanic American Acculturation

The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.

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Essentials of Hispanic Consumers

Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

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Talking About ‘Inflation’ May Backfire for Brands

It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.

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