Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
Fill out the form to download an excerpt from, Essentials of Hispanic Marketing, and read below for all the latest insights on this segment.
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
Collage Group joins The Quirk’s Event for a conversation about understanding and engaging Multicultural America Now.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
