Fill out the form to download an excerpt from, “Essentials of Hispanic Marketing,” and read below for all the latest insights on this segment.
America’s 60 million+ Hispanics accounted for 50% of U.S. population growth between 2012 and 2017. This segment is projected to nearly double in size over the next 50 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power.
Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
Moms are essential to running their families, as well as driving brand growth. Dive into our research for strategic insights on how you can capture spending from moms across segments, as well as specifically resonate with Hispanic moms.
Our post-Superbowl survey on the halftime show found that Hispanic, Black, and White consumers in the “New Wave” (ages 18-39) are receptive to Hispanic culture and messaging.
It’s 2019. At this point, no one should be surprised to learn that Hispanic consumers are a must-have for brands that want to maintain and grow market share.
Hispanic Heritage Month begins on September 15. It’s time to start thinking about what your brand can do to connect with these important consumers.
As advertising approaches a tipping point in the need to appeal across multiple demographics, marketers are asking “what really works across the wide spectrum of identity that is America today?” Our analysis of ads unpacks the conundrum and reveals some startling insights.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
