Collage Group’s latest consumer report on Asian Cultural Traits provides powerful new insights into this critically important demographic. Fill out the form to download an excerpt specific to the expertise-seeking cultural trait.
Fill out the form to access an excerpt from, “Essentials of Gen Z and Millennial Marketing,” and read below for all the latest insights on the New Wave.
What is the New Wave?
The New Wave includes both Millennial and older Gen Z consumers who represent an intrinsically diverse market segment of consumers aged 18 – 39. These consumers are among the first in American history to be defined by the multicultural experience.
New Wave consumers are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. Cultural fluency is key to engaging authentically with these consumers as their tastes and brand loyalties continue to evolve.
Our CultureRate:Brand and CultureRate:Ad studies, specifically, dig deep into this consumer segment, revealing essential insights on trends, preferences and more.
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The Latest in New Wave Consumer Trends
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women’s consumer research.
Collage Group hosted a panel discussion on authentic representation of Black consumers in marketing. Catch up on the conversation that covers authentic black representation and the risk of misrepresentation.
By 2060, Collage projects Black consumers to represent 55 million consumers, or 14 percent of the total U.S. population. Read on to learn more about this growing segment.
Our newly updated Millennial Cultural Traits provides powerful new insights into America’s largest generation and one of its most diverse.