Four Group Traits That Best Characterize the Gen Z Consumer Segment
January 14, 2021
Our Gen Z Cultural Traits research provides powerful new insights into America’s youngest and still-emerging consumer demographic.
Collage Group’s Gen Z research helps brands understand differences in spending, passions and trends as compared to other generations: Millennial, Gen X and Boomer. Understanding intrinsically diverse Gen Z consumers is critical to your brand’s growth, and their interests and values are evolving.
Fill out the form for an excerpt from our Essentials of Gen Z Consumers presentation.
Who are Gen Z?
Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.
However, Gen Z consumers are different from Millennials in unique ways – from trends and experiences to expression and entertainment.
Cultural fluency is key to engaging authentically with Gen Z consumers as they are developing their tastes and brand loyalties. Part of the New Wave, consumers aged 18 – 40, Gen Z consumers are among the first in American history to be defined by the multicultural experience.
The Latest in Gen Z Consumer Trends
The Self-Aware Generation: How Gen Z Consumers Choose to Self-Identify
December 7, 2020
From sexuality to star signs, Gen Z self-identifies in more ways than older consumers. Here’s what brands need to know to activate on the many ways America’s youngest consumers self-identify.
Get on Top of 2020’s Hottest Upcoming genYZ Trend: Voting!
August 3, 2020
The 2018 U.S. midterm elections saw a dramatic increase in voter participation for younger generations. Here’s what brands and companies need to know about Millennial and Gen Z voter turnout to build consumer equity through the 2020 election and beyond.
The Coronavirus Crisis Research Initiative
April 8, 2020
The coronavirus crisis is changing everything in ways we never expected. Read more below to understand our research and review custom options for obtaining detailed reporting and proprietary insights.
How Multicultural and Youth Consumers are Reshaping the Video Game Industry
March 27, 2020
The stunning growth of video games and virtual reality within the entertainment industry is attributable to two core segments: youth and multicultural consumers. Brands need to understand how to leverage this passion point to activate these key segments as gamer culture continues to blend with the mainstream.
Twitch: What Livestreaming Games and KFC Teach Us about Influencer Engagement
August 22, 2018
Twitch’s rapidly growing platform for livestreaming video games is revealing powerful insights into ways to enhance influencer marketing campaigns.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).