Christmas: the most wonderful time of the year, even during a pandemic. Keep reading for stats on timeless Christmas themes to lean into this year while pivoting to the realities of COVID.

The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.

The life of American consumers today seems to have only one constant – change. To keep up with these changes, we provide our members timely and relevant consumer insights they can use to fine-tune their generational research and marketing strategies.

The multicultural population in the United States is transforming American culture. For the first time, the white population registered negative growth across the last five years of available data, meaning Multiculturals are now driving OVER 100% of growth and a major share of expenditure growth.

Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.

Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.