AAPI Heritage Month: Top Brands for Asian American Consumers
AAPI Heritage Month: Top Brands for Asian American Consumers
By 2024, Asian American buying power is projected to reach $1.6 trillion and last year, Asian American households spent 11% more annually on retail than the average U.S. household. Cultural Fluency is an essential function for brands to capture the incredible buying power of this segment. Culturally Fluent brands use culture to efficiently and effectively […]