Our size-of-prize analysis calculates your unique diverse consumer growth and fair market share opportunity. Our proprietary methodology shows how you can spearhead category growth versus share growth through a combination of approaches.
2
Assess Brand Cultural Fluency
Get a head start on assessing where you stand versus competitors, and why, with our CultureRate:Brand brand health tool embedded in our consumer research platforms. Go further with comprehensive audits to assess each brand in your portfolio.
3
Define Cultural Traits in Your Category
Take attitudes and usage (A&U) studies to a new level by incorporating cultural attributes, group traits and cultural proximity analyses. These insights help you understand the profiles of consumers more likely to buy your product in each demographic.
4
Map Cultural Traits to Your Brand Equities
How well do your brand equities connect to your target consumers in each demographic? Our Equity Mapping engagements reveal how well your brand is likely to connect with the Group Traits of your target demographics.
5
Link Consumer Insights to Go-to-Market Execution
We help you find new opportunities to inject consumer insights into execution. Next we’ll explore ways to turbocharge your creative, seed look-a-likes for digital marketing, transform influencer marketing, and more.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.
Rising prices are affecting Americans’ shopping behaviors in a variety of ways. Despite financial challenges, holiday shopping remains a priority for many younger Multicultural Americans.
Black Americans represent a unique, influential audience who are projected to contribute to 16% of population growth through 2025 and skew slightly younger than the general U.S. population.
As brands across every category recognize the importance of engaging and supporting Black Americans, do you know the right cultural nuance and tone to establish resonance and connection?
Join us to accelerate your journey to Cultural Fluency, learn how your brand can amplify and support Black voices, and celebrate Black History Month.