New Diverse Consumer Insights for Q4 2022
September 21, 2022
More than 250 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
1
Size the Multicultural Growth Opportunity
Our size-of-prize analysis calculates your unique multicultural consumer growth and fair market share opportunity. Our proprietary methodology shows how you can spearhead category growth versus share growth through a combination of approaches.
2
Assess Brand Cultural Fluency
Get a head start on assessing where you stand versus competitors, and why, with our CultureRate:Brand brand health tool embedded in our consumer research platforms. Go further with comprehensive audits to assess each brand in your portfolio.
3
Define Cultural Traits in Your Category
Take attitudes and usage (A&U) studies to a new level by incorporating cultural attributes, group traits and cultural proximity analyses. These insights help you understand the profiles of consumers more likely to buy your product in each demographic.
4
Map Cultural Traits to Your Brand Equities
How well do your brand equities connect to your target consumers in each demographic? Our Equity Mapping engagements reveal how well your brand is likely to connect with the Group Traits of your target demographics.
5
Link Consumer Insights to Go-to-Market Execution
We help you find new opportunities to inject consumer insights into execution. Next we’ll explore ways to turbocharge your creative, seed look-a-likes for digital marketing, transform influencer marketing, and more.
The Latest Cultural Fluency Insights
Guard Against Recession with Cultural Insights
August 22, 2022
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
Hispanic Americans Leading the Way in Tech Tools and Technology Usage
July 26, 2022
We at Collage Group have new research showing that Hispanic Americans are trendsetters in using technology. As a segment, they are super users of the internet, social media, and tech tools.
Aligning Multicultural Marketing to the Evolution of the American Consumer
May 17, 2022
An incredible cultural transformation of the American consumer is now fully underway. Brand after brand sees the massive growth opportunity that 140 million multicultural consumers represent.
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
December 15, 2021
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
Revealed: Top 20 Ads and Brands Resonating Across Diverse America
September 23, 2021
Lysol, Netflix, Google, and Band-Aid rank among the most Culturally Fluent brands in our analysis of more than 500 brands and 200 ads across the last 18 months.
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Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
