Consumer Research | Health & Wellness

Refine how you are engaging across diverse consumer segments with our health and wellness consumer insights.

Health and wellness are top of mind for consumers. And in an uncertain pandemic environment, health-related attitudes and behaviors are evolving. Do you know how these changes vary across race, ethnicity, generation, sexuality and gender, and what they mean for your brand?

Find out in our research where we explore conceptions of health and wellbeing, barriers to improving health, and adoption to health-related behaviors, as well as provider and health insurance preferences. We dig deeper into the health insurance space, and identify barriers and opportunities to capturing diverse consumer attention and better managing care.

Multicultural

There is room for growth in overall satisfaction with medical care across all multicultural segments and age groups. To improve satisfaction, focus on building trust and humanizing the health care experience. Access these consumer insights and much more on health and wellness across race and ethnicity

Generations

Gen X and Boomers emphasize doctors’ qualitative attributes, so provide bios that allow each individual doctor’s strengths to shine and focus your marketing efforts on how your organization stands out with excellent service. Access these consumer insights and much more on health and wellness across generation.

LGBTQ+

The LGBTQ+ population is less likely to have health insurance than others. Affordability issues and distrust in health care have led to lower insurance rates among LGBTQ+ Americans. Access these consumer insights and much more on health and wellness across sexuality.

Gender

Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past. They are doing this because heath care has changed – it has expanded choice and shifted costs. Access these consumer insights and much more on health and wellness across gender.

Woman in glasses congratulating black coworker

The New Marketing Imperative: How Brands Win by Navigating Diverse America’s Evolving Priorities

October 3, 2022

In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.

Smiling black woman sitting in front of silver laptop

New Diverse Consumer Insights for Q4 2022

September 21, 2022

Here’s an overview of the new consumer insights reports we’re releasing in Q4 2022 and beyond that you’re missing out on.

America Now: Mental Health

May 6, 2022

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.

Health and Wellness Across Gender

February 17, 2022

Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.

Health Care Across Generations

February 11, 2022

Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.

Multicultural smiling woman doctor talks to a patient

Health and Wellness Across Sexual Identities

February 7, 2022

LGBTQ+ Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.

medical equipment on light blue background

Healthcare Across Race and Ethnicity

February 1, 2022

Multicultural Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.

Various covid test bottles on a pink background

Case Study By Industry | Health Insurance

April 9, 2021

A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.

Multicolored piles of medicinal pills and vitamins

Case Study By Industry | Health Care Retailer

April 6, 2021

A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.

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