Category Essentials | Consumer Research by Industry
Bi-Annual Category-Specific Reports to Help You Keep Up with Generational and Multicultural Consumer Evolution

The life of American consumers seems to have only one constant – change.

To keep up, we provide our members with timely and relevant learnings they can use to fine-tune their generational and multicultural consumer research and marketing strategies. These reports evaluate consumer attitudes and behaviors across specific consumer goods industries:

Food & Beverage | Quick Service Restaurants | Alcoholic Beverages | Media and Telecom | Personal Care | Home Care | Health Care | Financial Services | Automotive

Unlock Your Brand's Potential

These biannual Category Essentials reports leverage large-sample consumer research surveys to provide a view of the category-specific trade-offs and consumer goods considerations facing today’s consumers.

Segmented by race, ethnicity and generation, our presentations call out timely and relevant findings from each category, and provide deep insights into high-growth segments: Hispanic, Black, Asian, Gen Z and Millennial.

Real Questions, Real Answers

Our consumer research and analysis starts with the questions that our members are most eager to answer, and is built upon by the depth of consumer insights expertise across the Collage Group team.

Equipped with these consumer insights, our members are able to better navigate topics of interest and importance for their category/industry, and effectively engage high-growth consumer segments. All Category Essentials decks are revised and enhanced twice each year.

Media & Telecom Download

Consumers are evolving, and their use of digital media is too.

Keep your finger on the pulse of these changes with this excerpt of our latest Category Essentials release specific to media. This report includes the latest insights on multicultural consumer internet and device usage, entertainment media preferences, and strategic takeaways.

Financial Services & Automotive Download

Consumers are evolving, and their buying habits are too.

Download this excerpt of our latest Category Essentials release specific to these two industries. This report includes the latest insights on multicultural consumer usage and preferences.

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