Find the Opportunity
Our approach to finding growth is fundamentally about matching growing consumer segments with unmet needs. It all starts with a rigorous market assessment, to understand size-of-prize via organic growth. Next up, identifying unmet needs, evident gaps in the portfolio, and opportunities for activation with under-served consumers.
Size-of-Prize
Category Overview
Trendspotting
Competitive Benchmarking
Master the Consumer
Our in-culture, bilingual, qualitative moderators bring clients’ brands into consumers’ homes, to their restaurant table, and with them on shopping trips. We create powerful artifacts that last long after the research is completed, bringing the consumer to life across organizations. When it comes time to understand attitudes, usage, or segmentation, our quantitative research team conducts total market quantitative research leading with emerging consumer segmentation.
Consumer Zoom-In
Quick Quant Segmentation
Empathy-Building Immersions
Perfect the Execution
We’re not an agency—but we understand the content and campaigns that hit the mark with high-growth consumer segments. We test concepts and creative using the right consumer sample—and we know how to do testing to account for unique multicultural and youth complications, such as acquiescence bias.
AdRate
Total Market Communications Toolkit
Pricing Optimization
Concept Development Support
Tracking and Measurement
Unleashing culture to drive brand growth