The Diverse Segments team of a major Financial Services & Banking brand has a dedicated focus on understanding the specific needs and preferences of consumers to help inform culturally relevant and authentic in-market executions.
Collage Group members find great value in our insights. Read below for examples of how they are applying our work to engage culture.
To realize its mission of bringing “Flavor to All”, an international Processed & Packaged Goods Company recognized the need for a strong foundational understanding of diverse consumers as an imperative for building authentic connection across the total market.
A leading global portfolio of top alcoholic beverage brands needed to deepen their understanding of culture. Their North America operation launched an initiative in 2019 to future-proof their brands through a comprehensive “Cultural Fluency” audit of 20 brands including select competitors.
A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
A prominent health insurance company consistently struggled to enroll members of the multicultural population in a specific state. Applying Collage Group’s insights, they reached their target goals for both Hispanic and Black enrollment within two years.
A national health care retailer recognized the dynamic transformation underway in American culture. With Collage Group as their research partner, they took action to reflect a deeper commitment to honoring America’s culturally diverse voices.