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Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender

Latest Blog Articles

Women's History Month

How Women Want Brands to Get Involved in Women’s History Month

January 19, 2022

How do women celebrate Women’s History Month? And what are their expectations from brands during …

How Americans Celebrate the Lunar New Year

January 14, 2022

Welcome in the Year of the Tiger and learn how Asian American consumers prepare for …

How Americans Are Celebrating Black History Month

January 14, 2022

Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History …

Multicultural

How Americans Celebrate the Lunar New Year

Welcome in the Year of the Tiger and learn how Asian American consumers prepare for and celebrate Lunar New Year. Read on for insights curated from our 2021 Holidays and Occasions research.

America Now: Economic Inequality

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on to learn how Americans feel about income inequality in the United States today.

Generations

Media Consumption Across Generations

Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.

Essentials of Millennial Consumers

Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.

Essentials of Gen X Consumers

Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.

LGBTQ+

LGBTQ+ Consumer Media Consumption

Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.

How LGBTQ+ Americans Engage With Family

All Americans value family, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within LGBTQ+ people’s family lives to improve authentic representation and effective connection on the path towards Cultural Fluency.

Gender

Media Consumption Across Gender

Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.

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