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Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender and Parents & Kids

Latest Blog Articles

Two people's hands holding sparklers at dusk

Connect with Americans across Generations through Holidays & Occasions

May 18, 2023

Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.

Black family sitting on the steps of their home

Four Steps to Win Parents of America’s Diverse Teenagers

May 16, 2023

Reading Time: 3 minutes. Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.

Asian women smiling and hugging black woman with braids

Drive Brand Relevance with Asian American Consumer Cultural Traits: Essentials of Asian American Consumers

May 11, 2023

Reading Time: 3 minutes. Collage Group’s presentation, Drive Brand Relevance with Asian American Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and...

Crowd of people celebrating at LGBTQ+ pride parade

Engage LGBTQ+ Consumers for Pride Month with Insights

May 22, 2023

Reading Time: 2 minutes. Holidays and occasions are focal points for many - learn how...

Two people's hands holding sparklers at dusk

Connect with Americans across Generations through Holidays & Occasions

May 18, 2023

Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect...

Black family sitting on the steps of their home

Four Steps to Win Parents of America’s Diverse Teenagers

May 16, 2023

Reading Time: 3 minutes. Our latest study, Four Steps to Win Parents of America’s Diverse...

Multicultural

Smiling Hispanic man and woman

Engage Hispanic Consumers with Authentic Marketing

Reading Time: 2 minutes. Collage Group’s presentation, Drive Brand Relevance with Hispanic Consumer Essentials, explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.

Generations

Group of Gen Z men and women smiling at sunset

Gen Z Consumers: Reducing the Complexity

Reading Time: 3 minutes. Discover Gen Z's unique perspective and motivations through their evolving demographics, complex identity, and actionable Group Traits.

2022 Consumer Insights

Explore Our Most Popular 2022 Consumer Insights

Reading Time: 5 minutes. We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.

LGBTQ+

Gender

Parents and Kids

Black family with kids cooking together

5 Key Findings on American Parents

Reading Time: 3 minutes. Learn how American parents differ from their non-parent peers with respect to key cultural values such as community-seeking, optimism, and being culture-focused.

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