Insight Scoop
Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender

Latest Blog Articles

Most Americans (58%) Want Businesses to Engage in Social and Political Issues

November 10, 2021

It’s not too late to activate! With over 30% of Americans (and 40% of Gen …

Friendsgiving

Friendsgiving 2021: How Should My Brand Celebrate?

November 9, 2021

It’s not too late to activate! With over 30% of Americans (and 40% of Gen …

Diwali Celebration

Diwali 2021: What Should My Brand Do?

October 27, 2021

It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands …

Multicultural

Friendsgiving

Friendsgiving 2021: How Should My Brand Celebrate?

It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours …

Diwali Celebration

Diwali 2021: What Should My Brand Do?

It’s not too late to activate! With two thirds of Indian Americans celebrating Diwali, brands will want to make their mark on this important holiday. Keep reading to learn what Asian consumers expect from brands like yours on this festival of lights.

NPR Case Study

Case Study By Industry | National Public Radio

NPR was founded 50 years ago with the mission to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

Generations

Media Consumption Across Generations

Optimize your brand’s connection with consumers across generations by understanding where they consume media content, and why they’re going there to do so.

Essentials of Millennial Consumers

Want to better connect with Millennials? Read on for five things your brand needs to know to authentically connect with the Millennial generational cohort.

Essentials of Gen X Consumers

Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.

LGBTQ+

LGBTQ+ Consumer Media Consumption

Optimize your brand’s connection with LGBTQ+ consumers by understanding where they consume media content, and why they go where they do.

How LGBTQ+ Americans Engage With Family

All Americans value family, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within LGBTQ+ people’s family lives to improve authentic representation and effective connection on the path towards Cultural Fluency.

Gender

Media Consumption Across Gender

Media is a major aspect of American life. Whether it’s social media, visual entertainment, or audio content, Americans spend a significant amount of time and attention in the media sphere.

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