Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.
Collage Group’s Essentials of Asian Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.
How do women celebrate Women’s History Month? And what are their expectations from brands during the month of March? Read on for insights curated from our 2021 Holidays and Occasions research.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Black History Month. Read on for insights curated from our 2021 Holidays and Occasions research.
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on to learn how Americans feel about income inequality in the United States today.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
