In this BrandRate study for personal care brands, we had the opportunity to test Fenty Beauty, a makeup line started by music superstar Rihanna in 2017.
Is Your Brand Effectively Engaging with Black Culture?
Black Americans represent a unique, influential audience. This segment is projected to contribute to 16% of population growth through 2025, and skews slightly younger than the general U.S. population. Further, the percentage of Blacks with a bachelor’s degree or higher has increased by more than 55% since 2010, the most out of any multicultural group.
Download the report above and read the blogs below for the latest insights on connecting with Black consumers.