Understand and Embrace Black Consumer Passion Points
September 9, 2022
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Fill out the form to download an excerpt of our Black Consumer Passion Points and read below for all the latest insights on this segment.
Is Your Brand Effectively Engaging with Black Culture?
Black Americans represent a unique, influential audience. This segment is projected to contribute to 14% of population growth through 2060, and skews slightly younger than the general U.S. population. Further, the Black segment’s purchasing power continues to grow, reaching $1.3 trillion in 2019.
Download the report above and read the blogs below for the latest insights on connecting with Black consumers.
The Latest in Black American Consumer Insights
Guard Against Recession with Cultural Insights
August 22, 2022
Collage Group recently launched an urgent initiative into consumer attitudes and behaviors related to current events and the present economic situation.
Talking About ‘Inflation’ May Backfire for Brands
August 17, 2022
It’s no surprise that in Collage Group’s recent consumer survey on the economy, a whopping 93% of respondents said they have noticed that items they ordinarily purchase are now more expensive, and 78% said they are “a little” to “very worried” about their current financial situation.
In Wake of Higher Prices, Grocery Shoppers Buy Cheaper Brands, Make Fewer Purchases
August 1, 2022
As prices for everyday items continue to soar, a number of Americans find themselves priced out of buying certain products, and others are able to afford but refuse to pay the steeper costs.
Authentically Engage Multicultural America Now
July 28, 2022
Collage Group joins The Quirk’s Event for a conversation about understanding and engaging Multicultural America Now.
Understanding & Embracing Multicultural Terminology – July 2022 Update
July 25, 2022
Understanding and embracing multicultural terminology is a key component of connecting with diverse America. This study reports findings from our July 2022 Multicultural Terminology update.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
