Multicultural Moms Market Research

Collage Group’s market research on multicultural moms helps brands engage moms across all races, ethnicities and generations.

Fill out the form to download an excerpt of our insights on Multicultural Holidays & Occasions: Mother’s Day
and read below for the latest consumer trends.

How do I engage Latina moms?

Moms control 85% of household purchases and their buying power is $2.4 trillion and counting. While moms are the primary budgeting and spending decision maker in the household, 3 out of 4 moms says brands have no idea what it’s like to be a mom. Not all moms are alike. Race and ethnicity often shape the way mothers raise children and navigate the challenges of motherhood. Latina moms are an especially important group for brands given the Hispanic segment’s current and projected population and spending growth. Brands that capture Latina moms today not only win moms now—they’re also taking steps to build brand loyalty among their children for years to come.

The Latest in Multicultural Moms Market Research & Trends

Parents & Kids: Category Essentials

Part of understanding parents and kids is appreciating how decisions are made in specific categories. Explore usage, drivers, and channels for specific categories that are top of mind for parents and kids, as well as additional insights brands need to fully understand parents and how they differ across diverse segments.

Connect with America’s Diverse Parents

Are you effectively engaging the 62 million parents currently living in the US with kids under 18? To win in a rapidly diversifying America, it’s crucial to understand these individuals and how they’re raising their children.

Essentials of Women Consumers

Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.