Multicultural Market Research

Read on and fill out the form for an excerpt from our Multicultural Consumer Media Habits & Channels presentation.

Why Is Multicultural Market Research Important?

The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.

Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.

Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.

Multicultural Growth 2022

The Latest in Multicultural Consumer Insights

Essentials of Hispanic Consumers

Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.