Asian Market Research

Collage Group’s Asian market research and consumer trends help brands engage Asian American consumers, a fast-growing segment with tremendous buying power.

Read on and fill out the form for an excerpt from our Asian Consumer Passion Points  presentation.

What are the major characteristics of Asian American Consumers?

Asian American consumers show strong family loyalty and cultural duality – upholding traditions, while also a tending to embrace American culture.

This is an impactful, fast-growing segment with a rich cultural mosaic of values and passion. Asian American buying power in the U.S. surpassed $1.2 trillion in 2019 and is expected to continue to increase beyond $1.3 trillion by 2023. Collage Group Asian market research goes deep into the consumer trends across various Asian American consumer groups, both foreign-born and U.S.-born, including Filipino, Vietnamese, Indian, Chinese and Korean.

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2022 Consumer Insights

Explore Our Most Popular 2022 Consumer Insights

We are incredibly excited to enter the new year with our biggest plans yet for expanding the depth of our cultural intelligence–all centered on helping you thrive in our transformational environment.