Build trust with LGBTQ+ consumers by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers that prevent them from achieving their best health, and the support and improvements that they need.
Explore unique consumer trends among the LGBTQ community. Go further into gender identity, exploring men, women, transgender, non-binary and more.
The U.S. cultural landscape is transforming, as the growth of multicultural Americans acts as an engine to drive increased inclusion across all diverse consumer segments. Coincident with this change has been an increase in inclusion of LGBTQ+ people and a convergence with efforts to better represent and empower women and girls in all aspects of society.
Key Elements of our LGBTQ+ & Gender Program
- Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
- Passion Points – Explore music, food, sports, media and other passions.
- Category Insights – Spotlight timely, emerging LGBTQ+ and gender trends by industry.
- Brand & Ad Testing – Assess the cultural fluency of brands and ads.
- Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.
LGBTQ+ Market Research
It’s no secret that America is quickly becoming more and more diverse. One fast-growing group is the LGBTQ+ community. Estimates show this segment includes at least 12 million American adults. As laws change and societal acceptance increases, more and more people feel comfortable embracing their LGBTQ+ identities and are raising their hands to be counted.
Women's Market Research
Women make up half or more of the U.S. population, but they dominate consumer spending, making around 70-80% of all purchasing decisions. As women continue to make strides in all aspects of social, cultural and business leadership, rethinking gender stereotypes and approaching the segment of women and girls with new eyes are necessary to engage women.
Read on and fill out the form for an excerpt from our Women Consumer Passion Points presentation.
The Latest in LGBTQ+ & Gender Market Consumer Trends
Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Learn how women engage with media, including social media, movies, TV shows, music, reading, and podcasts.
Learn how LGBTQ+ American consumers engage with Media, including social media, movies, TV shows, music, reading, and podcasts.
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay.
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.