Generations Cultural Intelligence Program

Access audience insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Alpha, Gen Z, Millennial, Gen X and Boomer.

The U.S. demographic landscape is transforming, with more than 160 million Gen Z and Millennial consumers representing almost half the total population and driving more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and is the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with 48% of the segment identifying as non-Hispanic White. 

Key Elements of our Generations Program

    • Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
    • Passion Points – Explore music, food, sports, media and other passions.
    • Category Insights – Spotlight timely, emerging generational trends by industry.​
    • Brand & Ad Testing – Assess the cultural fluency of brands and ads.
    • Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Younger generations are at the center of the multicultural shift

Fill out the form to download the attached presentation for key insights and applications.

Gen Z Market Research

Like Millennials, Gen Z consumers are highly invested in their beliefs and passions and orient toward inclusion and diversity not seen in older generations.

Millenial Market Research

From the Great Recession, COVID to inflation, Millennials have faced a unique set of circumstances that have shaped their financial status and buying behavior.

New Wave Market Research

The New Wave includes both Millennial and older Gen Z consumers who represent an intrinsically diverse market segment of consumers born 1980 – 2004. 

The Latest in Generational Consumer Trends

Gen Z Passion Points

What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.

Essentials of Millennial Consumers

Collage Group’s Essentials of Millennial Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.

America Now: Mental Health

Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.