Learn how American consumers prepare for and celebrate Black History Month.
Holidays and occasions are focal points for many Americans. These events afford people the opportunity to express their cultural traditions and individual preferences through decorations, food and beverage, entertainment, and activities.
Fill out the form to view a sample from our research on consumer attitudes and behaviors around Black History Month.
Heritage months are also important for brands and organizations as they present an opportunity to deepen connection with consumer segments. Black History Month is one occasion brands need to understand to fully capture diverse America’s attention. Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience Black History Month. These insights allow for more efficient and effective activations that capture greater mind and market share.
America’s leading brands leverage Collage Group’s research on Black Consumers to authentically engage and connect with their audience. Explore more tools that help you connect with this segment.