How Consumers Across Generations Celebrate Mother's Day

Learn how American consumers prepare for and celebrate Mother's Day.

Mother’s Day presents ample opportunity for brands to connect authentically with consumers across generations. Collage Group’s Holidays & Occasions research provides insights on a wide scope of important events that occur throughout the year. In addition to Mother’s Day, members get access to research on holidays such as Thanksgiving, Hispanic Heritage Month, Halloween, Christmas, plus several more. Fill out the form below to view a sample from this year’s Mother’s Day study on Gen Z, Millennials, Gen X and Boomers.

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This past Mother’s Day, Pandora launched a thoughtful campaign aimed towards younger generations that features Netflix sensation and Stranger Things actor, Millie Bobbie Brown.