Measuring the Cultural Fluency of Nonalcoholic Beverages: Jarritos
In this CultureRate:Brand study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
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In this CultureRate:Brand study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.