As you head into the end of the year and prepare for your next social media push, remember to keep these stats (and moms!) in mind. And keep an eye out for upcoming blogs on moms and our moms study coming out in 2020.
FOR many moms, social media provides community and social interaction during a hectic and isolating season of life. It’s a place where they can turn to friends and strangers alike for crucial parenting advice, life hacks, and tried-and-true product recommendations as they navigate motherhood. Many even seek out information directly from brands on social media such as product details, promotions, and sales. In fact, Millennial and Gen X moms (those with children aged 14 or younger)
actually use social media at higher rates than their non-mom female counterparts to obtain product and brand information.
As the graph below shows, about two-thirds of all moms (of children 14 or younger) “like” or “follow” products or brands on social media. This is especially the case for non-Hispanic moms, who are about twice as likely to do so as non-Hispanic non-moms: 66% versus 33% respectively.