Download a free sample of the research.
Your download contains a brief excerpt from the hundreds of pages detailing every facet of America’s multicultural segments.
The rapid expansion in size and influence of multicultural segments is dramatically transforming American culture.
In order to grow, brands must appeal to these relatively large and homogeneous segments, and in particular to younger generations which are disproportionately diverse.
The Essentials of Multicultural Marketing is the must-have starting point for every campaign and marketing initiative, providing an unrivaled exploration of the Hispanic, African-American, and Asian segments.
In order to maintain and grow market share, every brand needs to activate the right consumers. Packed with in-depth data and insights, the Essentials series helps our members understand these consumers through a cultural lens. The complete version of our Essentials series, outlined below, is available exclusively to our Latinum members.
For more information on our methodology and views on culture, check out our introductory blog to the Essentials.
Every Essentials study covers the following:
- Breakdown of the segment’s population demographics, household demographics, economic opportunity, and, when relevant, information about language usage
- Details related to how the segment scores on our six cultural attributes and an exploration of several relevant group traits
- Overview of the segment’s passion points—i.e., their interests in music, movies and television, travel, fashion, food, and sports
- Overview of the segment’s media habits and preferences