Your Spots, Shot by Shot: An CultureRate:Ad analysis of 2019 Super Bowl Alcoholic Beverage TV ads

As brands pre-released their ads before Super Bowl LIII, we curated a selection to put through our CultureRate:Ad analytics process. In the days preceding the big game, we tested 16 ads on a nationally-representative sample of American consumers.

Our CultureRate:Ad Metrics: Understanding Groundswell & Backlash

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CultureRate:Ad is not conventional when it comes to analyzing your advertisements, and neither are its core metrics: Groundswell and Backlash.