Our subscription-based Insights Platforms Latinum and genYZ enable us to continuously engage with Americas top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most in this changing American landscape.
Leveraging millions of datapoints collected across a decade of continually deployed consumer surveys, we curate an unrivalled set of insights into the diverse perspectives of Multicultural America, including attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising.
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Insights Platforms provides a springboard to help accelerate project timelines and reduce overall costs. When clients need to go beyond our shared-cost research, we provide full-service consulting services.
The Insight Scoop
Our post-Superbowl survey on the halftime show found that Hispanic, Black, and White consumers in the “New Wave” (ages 18-39) are receptive to Hispanic culture and messaging.
In a climate of increasing tribalism exacerbated by social media polarization, advertisers must appeal to the most complex mix of demographics in American history while steering clear of unintended backlash.
Learn about our Cultural Fluency Framework and how applying our three-part approach can help connect your brand equities more reliably to the Group Traits of these consumers.
The New Year’s holiday offers brands a wide range of opportunities to activate Multicultural Americans. Read the research to deepen understanding of how these diverse consumers celebrate the holiday and how best to activate them.
Unleashing culture to drive brand growth