The Next Frontier: Older Gen Alpha and Younger Gen Z
September 23, 2022
Learn more about how Collage Group can help you better connect with older Gen Z, younger Gen Alpha, and their (mostly) Gen X and Millennial parents.
Cultural Intelligence Trusted by Over 250 Brands
Consumer Research Platforms
Multicultural, Generations, LGBTQ+ & Gender and Parents & Kids, our subscription-based consumer research platforms, provide a powerful way to stay on top of what matters most to diverse consumers.
Our platform enables us to continuously engage with America’s top brands, align with their top priorities, discern their most leveraged areas of research and develop the innovations that matter most to their success.
Consumer Research Data & Tools
Leveraging millions of datapoints, we curate an unrivaled set of insights into diverse America.
We go deep into attitudes and behaviors, shopping and consumption preferences, and responses to brands and advertising. But we recognize that insights based on over- and underindexing are not enough. Our proprietary analytics take insight a step further by revealing cause and effect – what works and why for different segments.
Custom Market Research
Shared cost to start, custom when you need it.
Access to the shared-cost research on our Consumer Research Platforms provides a springboard to generate superior consumer knowledge. Our clients use that insight to increase the ROI on the custom research they need to differentiate the brand with proprietary research. Collage provides a full suite of engagements that take brands to the next level with opportunity sizing, brand health, consumer research and ad testing.
Upcoming Webinars and Live Events
The Insight Scoop
New Diverse Consumer Insights for Q4 2022
September 21, 2022
More than 250 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Brand Leaders from Paramount, H-E-B and Adsmovil on Engaging and Celebrating the Hispanic Culture
September 20, 2022
Last week I had the pleasure of moderating an engaging and informative panel discussion on how brands connect with and celebrate Hispanic culture.
Holidays & Occasions: Hispanic Heritage Month
September 13, 2022
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration.
Understanding Hispanic American Acculturation
September 13, 2022
The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.
Advertising to Hispanic American Consumers: Learnings from CultureRate:Ad Analysis
September 12, 2022
Resonating with Hispanic Americans goes beyond simply translating advertising from English to Spanish. CultureRate:Ad analysis reveals that successful ads do much more than use language to win Hispanic consumers.
Essentials of Hispanic Consumers
September 12, 2022
Collage Group’s Essentials of Hispanic Consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity, and Group Traits.
Understand and Embrace Black Consumer Passion Points
September 9, 2022
Learn how Black American consumers engage with Passion Points, including food, sports and fitness, travel, fashion, games, and home and garden.
Understand and Embrace Women’s Passion Points
September 9, 2022
Learn how American Women engage with Passion Points, including food, travel, sports and fitness, fashion, games, and home and garden.
Get In Touch.
There's a world of just for you
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
